HoneyBook is a full clientflow platform. That means a single subscription covers lead capture, proposals, contract management, invoicing, payment processing, scheduling, and client communication — in addition to some onboarding workflows.
For independent creative professionals who need all of those things, the pricing is defensible. But for an agency, consultancy, or accounting firm that already has a CRM, uses separate invoicing software, and doesn't rely on HoneyBook for lead capture — the price increase is a direct hit on a feature set you're not fully using.
If the core reason you have HoneyBook is to get clients through an onboarding process — collecting documents, getting signatures, following up until everything is complete — you're paying full clientflow prices for a workflow problem.