Agencies

Agency client onboarding checklist template

A complete onboarding checklist for agencies — from signed contract to kickoff-ready in a structured portal.

What to include in an agency client onboarding checklist

An effective agency onboarding checklist covers four phases: contract execution, intake and briefing, asset and access collection, and kickoff readiness confirmation. Each phase has required steps that must be complete before the project advances.

  • Signed statement of work or retainer agreement
  • Client brief — goals, constraints, target audience, success metrics
  • Brand assets — logo files, brand guidelines, imagery, fonts
  • Access credentials — CMS, analytics, advertising accounts, social accounts
  • Stakeholder contacts and communication preferences
  • Kickoff meeting confirmation and agenda acceptance

Why a checklist alone is not enough

A checklist tells you what needs to be done. It does not enforce that it gets done. An account manager can send the checklist to a client and still have assets missing three weeks later because the client never opened it or assumed it was advisory.

ClientEnforce turns your agency onboarding checklist into an enforced workflow. Required steps block advancement. Automated reminders go out when items are overdue. Your dashboard shows exactly where every client stands in the checklist — in real time.

Frequently asked questions

What should be on an agency client onboarding checklist?

A complete agency onboarding checklist should cover: signed contract or SOW, client brief collection, brand asset uploads, access credential submission, stakeholder contact details, and kickoff confirmation. Mark every item as required before kickoff.

How do we enforce checklist completion with clients?

ClientEnforce turns your checklist into required portal steps. Clients cannot mark the onboarding as complete until every item is submitted. Automated reminders go out when anything is overdue.

Can we customise the checklist for different types of client?

Yes. Build a separate onboarding template for each service line — retainer, project, campaign — each with the checklist items appropriate to that engagement type.

Can we add or remove checklist items for specific clients?

Yes. Onboarding templates can be customised per client before the portal is sent. Add, remove, or modify steps based on the specific engagement requirements.

What happens when a client completes every item on the checklist?

Your team receives a notification when onboarding is complete. The completed record — all submitted assets, signed documents, and timestamps — is stored and accessible for future reference.

Start onboarding agencies clients the right way

Build your first template in under 20 minutes. No credit card required.